In short: A simple, professional website for a small business costs between around €100 (website service like Luntraweb) and €1,500–5,000 (agency) in 2026. Site builders look cheap but usually cost more over the years because they are billed monthly. Add domain and hosting at about €3–10 per month.
How much does it cost to get a website built?
| Option | One-time | Recurring |
|---|---|---|
| Site builder (DIY) | €0 | approx. €15–40 / month |
| Website service (e.g. Luntraweb) | from €99.00, extras €29.99 + VAT each | hosting only, approx. €3–10 / month |
| Freelancer / agency | approx. €1,500–5,000+ | hosting, often maintenance contract |
Over three years, a €25/month site builder costs €900 – and you still don’t own the website. With a website service or agency you receive the files and can run them with any host.
Site builder, agency or website service?
Site builders suit people with time who enjoy designing themselves, but you are tied to the provider and pay forever. Agencies make sense for large projects with shops or integrations. A website service is the middle ground: describe what you need online and receive a finished, custom website at a fixed price – that’s how Luntraweb works.
The process in 6 steps
- Define the goal: calls, bookings, being found, showing your work?
- Collect content: services, prices, opening hours, photos, logo, imprint details.
- Choose a design: style, colours and websites you like.
- Get it built: design, development, quality check on all devices.
- Go live: upload files to your host, enable SSL.
- Promote it: Google Search Console, Google Business Profile, social media.
Domain and hosting
The domain is your address, hosting is the storage your website lives on. It’s easiest to book both with the same provider. We have step-by-step guides for the most common hosts. Contact forms, booking requests and login areas need PHP hosting.
SEO and GEO
SEO helps Google understand what you offer and where. GEO (Generative Engine Optimization) does the same for AI search like ChatGPT, Perplexity, Gemini or Google AI Overviews, which prefer clear, verifiable facts, FAQ sections, structured data and an llms.txt file.
Checklist before you start
- Logo (SVG or transparent PNG) – or book logo design
- 5–15 good photos
- Services and prices as bullet points
- Contact details, opening hours, social links
- Imprint details (company name, address, VAT ID, register number)
- 2–3 websites you like